Mint.com

I've been following Mint since it got the mention as the TechCrunch40 award winner. No one can argue that the idea of a unified view of personal finances is utopia. Mint promises this.
However ...

• Biggest concern I had with Mint (and its pretty obvious), is what happens to my bank/credit card/investment account data on mint's servers if they are compromised. Can they get and use the information? Can anyone access my financial accounts I have setup with mint, outside of Mint?
• Also, Mint didn't have the feature to add brokerage accounts, that would leave out a an important share of finances.
• There are various other similar offerings -- Quicken, MS Money and Wasabe to name a few, but reading online, Mint seems to be the favorite of many.
  

Then I [re]read some more information on the web:

• How Mint Keeps You Safe
• My friend, Matt's blog article.
• Another article "Mint Myths Debunked" also helped.
  
• And then I came to know (thanks Matt) that they allowed adding brokerage accounts just recently.

That's it ... I gave in. And in 10 minutes I was setup.

Pros:

• Easy and quick setup.
• Safe based on the information I found on web (above).
• As expected from use of all the AJAX stuff.
• Love that cool pie chart of 'Spending Trends' with categories such as food & dining, utilities, healthcare etc. Then you can click into any of the categories (food & dining) and see sub allocation e.g. groceries, restaurants, coffee shops etc. Now you know how much you really spend at Starbucks! (OK, maybe this might stop some from signing up).
• The 'Ways to Save' feature is pretty neat. It suggests that I'll save a couple hundred by getting the Comcast Triple-play rather than what I have now. I think this advertisement is most targeted and useful form I have seen on the web. And given the information Mint can extract, it can get really valuable (but I hope not intrusive).
• The search in Transactions has auto complete which is pretty handy.
• Free (I must say I've begun to expect this and assuming they are making money via Ads :)).
  

Cons:

• They don't do much with brokerage account information. But then, it was just added like a few days ago, so I expect they will add more features for using that information. I don't know if they get details of stock/mutual fund holding. They can potentially build a really nice unified view for asset allocation, ticker prices, news -- they can go crazy with that stuff.
  
• I have not been able to add my First Tech Credit Union account (bank and visa card). Others have reported the problems and I think Mint is already working on that.
  
• There could be an error margin since categorization is store-based: if you walk into Bartell Drugs and buy light bulbs, it would count it as healthcare. If it was by the itemized bill, it would be even cooler, but its problem for another day. It pretty well as is.

Give it shot ...